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Tuesday, March 29, 2011

Belkin realigns its distribution in Bangladesh

(Press release) Dhaka, March 29th, 2011; Belkin inc. a leading provider of interconnectivity solutions across computing and consumer electronic devices, today announced the appointment of Executive Machines Limited (EML), as distributor for its complete range of Apple accessories in Bangladesh. Belkin’s brand is already well established in Bangladesh through their current distributors Speed Technology and Engineering Ltd. Speed will continue to aggressively market and promote the entire range of Belkin products throughout Bangladesh excluding AppleTM Accessories.

Executive Machines Limited (EML) through its in-depth knowledge of Apple business will now compliment this by promoting Belkin state-of-art AppleTM accessories across Bangladesh. EML is the only Apple premium reseller in Bangladesh and the addition of Belkin to this portfolio will further allow them to offer a complete set of solutions around all Apple platforms including Macbook, iPod, iPhone & iPad.

A well organized market offering consistent growth year-on-year, Bangladesh occupies an important position in Belkin’s growth strategy for the Indian Sub-Continent,“ said Mohit Anand, Managing Director Indian Sub Continent, Belkin Inc. “As an experienced and well respected distributor of AppleTM products, EML’s considerable reach and well established channel will help expand the market for our innovative, stylish and wide range of AppleTM accessories , “ he added.

I am very thrilled to welcome Belkin and its award winning range of Apple TM accessories into our extensive portfolio of premium brands, “said Moklasur Rahman Pinto, Managing Director for EML, Bangladesh, “The first and only Apple Premium Reseller in Bangladesh, EML delivers a complete Apple experience to our customers and I am sure that this partnership with Belkin will further enable us to fulfill our vision to be a one stop Apple store in Bangladesh,” he added.

Belkin offers a diverse and far-reaching product mix for Apple customers across the world including stylish, award-winning innovations and easy-to-use accessories for Macbook, iPod®, iPhone™ and iPad™.

About Belkin Inc.

Belkin offers an extensive range of innovations, designed to give computer and consumer electronics users seamless integration in their homes, office, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Belkin is one of the fastest growing, privately held multinational corporations in the world. Since its global inception, we have experienced an amazing 27 consecutive years of dramatic growth.

Since our entry in India in early 2009, Belkin has taken rapid strides towards becoming a leading tech & digital lifestyle brand. Belkin has come a long way to become the market leader across its product lines in India. From a one man team to 70+ people and offices in major metros, Belkin has become one of the fastest-growing tech brands in the Indian subcontinent. Belkin’s extensive footprint now extends beyond India to Bangladesh, Sri Lanka, Maldives, Nepal & Pakistan.
Belkin is a leading provider of active and passive networking solutions in India and within a very short span of its commencement in the Indian market. Belkin has achieved leading positions in the wireless networking segment.

Belkin has an extensive hybrid channel model of traditional IT and modern retail across multiple formats & consumer electronic stores across the subcontinent. Belkin has ambitious plans for growth and considers the Indian market to be one of its most strategic, with a stated desire to be a market leader in the tech and digital lifestyle space.


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